During my time working at Urban outfitters, Iets Frans Sport was one of the bigger projects I worked on. My brief was to design the new logo mark and branding for the new sports side of Iets Frans. This would include logo design, label/tag design, icon design (for the different attributes of the materials and pieces) and overall look and feel.

The design of the logo went through many stages of more stylised and “out there” designs, but we eventually brought it back around to this more clean yet very bold design. Which in the end I’m very happy with and I’m glad to have worked on it.